Posts Tagged ‘Business Opportunity Review’

A Business Opportunity Review of Market America

A business opportunity that Market America offers is known as the "unfranchise", a franchise opportunity that removes the overhead expenses and fees associated with traditional franchises. Featuring a specialty in mass customization, Market America is a product brokerage with a foundation in one to one marketing. The secret to Market America's success is that the products sold are not manufactured through the company. Instead, MA conducts a survey of their customer base; resulting in what is hot in today's market. This is where their specialty in mass customization comes into play, meaning that MA uses manufacturing systems to produce a custom output. Therefore, when a specific need is determined, MA searches for a manufacturer to produce, research, and develop the product. Market America uses this method because the manufacturing systems combine low unit costs of mass production with the flexibility of individual customization. The unfranchise owners are responsible to market Continue Reading