How To Make Authors Linining Up To Guest Post On Your Blog
In essence guest posting is a joint venture. It is supposed to be a win-win-win situation. A win for you because you get fresh quality content. A win for the guest blogger because he gets a backlink, exposure and traffic. A win for the readers because they are exposed to new writing perspectives.
Approaching Your Guest Authors
One way of reaching guest bloggers is the old fashioned way - email. Email is casual, it implies serious intent and most important - the vast majority of bloggers check their email couple of times a day so it might as well be the fastest way to connect.
In addition, with the intense growth of social media networks, Twitter and Facebook are also great ways of reaching other bloggers. According to recent polls, 31% of internet users are spending more than 2 hours on Twitter and Facebook a day! But then again, 95% of all statistics are made up...
It might even mean that you are better off trying to reach someone via Tweeting than calling them on the phone. Amazing huh?
Guest Blogging Benefits
The major benefit of guest blogging for the guest author is traffic. Aspiring authors want and need exposure and that's what you need to take into consideration when approaching one.
It is best to approach only bloggers whose blog is smaller than yours both in audience and authority. That way you won't be taking a "win" out of the equation.
I also recommend including a small author box right after the guest post which includes author's biography and a backlink to his blog. You might want to insert a picture there as well, if the guest author is a hotty!
Leveraging Your Audience
The amount of blogs created in 2008 doubled in size in comparison to the previous year. Judging by this phenomenal growth, it is safe to say that a large part of your audience consists of bloggers.
It makes perfect sense to leverage this naked truth. Let your readers know that you're accepting guest posts. Just include a link to "Write For Us" page in the sidebar or announce it in one of your posts. You can even offer a special bonus for your guest bloggers if your blog lacks authority. Try offering dedicated author profile pages or sidebar links along with placing affiliate banner ad placements.
Let Your Imagination Run Wild, But Make Sure To Keep Your Eyes Open So It Doesn't Byte!
Igor Kheifets More Blogging Tips At Mastermind Blogging Strategies
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