Free HTML Email Templates: Building up a List of Subscribers
Building up a list of subscribers in email marketing is one of the toughest exercises possible. This is because legal requirements demand that you wait until you get the express approval of the customers before you mail them. In some legislation, like the US government’s CAN SPAM regulation, you are allowed to mail without permission; however, the problem with this is that you need to know the address of the subscriber first and you can’t get it by using methods like malware and spider software. Assuming you didn’t even use any of these, your mailing an unknown subscriber who didn’t opt-in will end up triggering a spam alarm all the same. All these factors just mean that you have to follow the rules of email marketing when getting a list of subscribers.
Before you go as far as getting a free HTML email template, you must get yourself a good widget and placement to put your sign up forms. This is crucial because an invisible or a badly placed sign up form will not get you anywhere when you want to get subscribers. Place sign up forms on your own website and place these on all the content pages of your websites to elicit sign ups.
Your emails themselves can be of great help in this regard. Many free HTML email templates come equipped with facilities for hyperlinks. One of these links can spread the message of signing up by leveraging your existing number of email subscribers. This is called a referral and is a common technique used in offline marketing.
Using the platform of social networking websites is also a powerful tool in getting more subscribers. In this method, all you have to do is to create a fan page, which is basically a microsite of your product or company and advertise it on the social networking website. This will then attract people in the thousands. If the content of your webpage is compelling, then you can add a link that will basically be the link to the sign up form. If this method works out for you, you can add users to your mailing list in the thousands.
When you do start to get these sign ups, there is the question of the autoresponder and the role that this plays in building your subscriber list. Autoresponders are mailing tools that send out automated mails on some trigger. One of the most common forms of an autoresponder is the Out Of Office reply or the bounce back mail that we are so familiar with. Use a free HTML email template for autoresponder messages as well as being in touch with your customer until your first marketing email reaches him or her is crucial.
Remember that you should be a bit careful how you configure your autoresponder because these tools have a tendency to create something called email backscatter. This occurs when too many automated mails are sent out triggering a spam alarm, which can end up in an ISP sending you a warning.
Jamie Colbs is a html email newsletter templates best practices activist advocate for Benchmark Email , a leading Web and permission-based email marketing service. Author Links Business/Social Networking Links Article Source:http://www.articlesbase.com/internet-marketing-articles/free-html-email-templates-building-up-a-list-of-subscribers-1352945.html
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